Did you know that content marketing costs 62 percent less than outbound marketing, yet generates more than three times as many leads? It’s hard to argue with those numbers. Any business that isn’t using content marketing to drive leads is missing out. When many people say that you should do SEO, or Search Engine Optimization, often they are confusing it with the far less complex strategy of content marketing. SEO can be extremely technical and detailed, but ultimately, SEO revolves around building content that people will want to read and ultimately help you rank higher in search engines like Google and Bing. There are ways you can accomplish both revenue and SEO agency growth.
But what if you have no experience with content marketing? Don’t worry. Following the steps outlined will help you to create a solid content strategy which will perform well from the start and make your content strategy a great success. When discussing your broader marketing strategy, you want to further identify, who is your ideal visitor? Creating a detailed visitor persona helps you to answer this question and keep your content marketing blog posts targeted and useful to the readers and their interests.Now that you have developed your content audience’s persona, you need to create content that he or she is going to be looking to read. Here’s an example. You run a parenting site, and one of your ideal personas is “Single Mother Sally,” a working mother whose biggest challenge is balancing her job and her family. It depends for the competitiveness from the keyword you need to rank, the number of keywords you want to rank and also the number of hours at work you would like SEO Manchester to invest about it.
Knowing this, you can write blog posts that cater directly to her, like, “Easy Weeknight Dinners for Working Moms.” The same example can be used for our sales software persona, by writing about “Ten tricks to shorten a sales process,” by using a software platform like yours, or “How to select a CRM for a growing sales team.” Plan posts in advance and create a content calendar to make sure that your posting schedule stays consistent. Try to include a wide range of post types to appeal to your persona. These could be quick Q&As, in-depth posts which explain a topic in detail, tutorials showing the reader how to do something or listicles, like “Top 10 XYZ” — think about what will work best for your audience. Make sure your posts are found by optimizing them for search engines. Yet, after consulting their buyer personas, the marketing agency Hull realized they were still missing out on a large chunk of prime Google real estate.
If you’re using WordPress, install the Yoast plugin to see an SEO “score” for each post, and get tips about where to include keywords and other data. As a general rule, you should choose one keyword for each post and aim to include it 2 – 4 times, once in your title, at least one subheading and once in your first paragraph. Make sure all images include alt tags and captions, and when sharing video content, always include a transcript. These simple steps will make your content much more search engine-friendly as well as accessible to people with screen readers and disabilities. Carry out keyword research by looking at the terms you currently rank for, analyzing which keywords competitors use, and using keyword research tools like Google Keyword Planner in AdWords. The right keywords can help drive organic traffic by targeting people just as they’re searching for a solution to their problem. Other SEO research tools include SEMrush and Buzzsumo, but there is no shortage of tools now available. Luckily for online businesses and a specialist London SEO Agency alike, the world's largest search engine specifically ranks regularly-updated websites highly.
Once you have a clear content plan, you need to make sure people are actually reading your posts. Use scheduling tools like Hootsuite and Meet Edgar to post automatic social media updates whenever you publish blog content. You could share snippets of posts to entice readers and promote engagement, or create graphics that are designed to be shared. Interacting with others is a great way to build up an organic following, and could open up opportunities for cross-promotion. Now that you’ve begun your foray into content marketing, ensure that you post quality content that provides value to the consumers regularly to keep your visitors engaged and build your business up as a thought leader. It helps to build your calendar and set aside time each week or month to ensure you adhere to a schedule. Your choice of whether to enlist the help of the local Search Authority or go your own way should depend upon your budget, your pre-existing familiarity with SEO, your willingness and ability to learn, and your own gut.